From the readings I noticed a trend, it is made mention several times how overwhelmed we have become by media saturation. We are faced with having to budget our attention much like we do with money. It is in short supply now and is given away and received with high exchange rates. I know that I take a great deal of control over my attention throughout the day, continuously pruning and weeding out experiences that fail to enrich or delight me. See this second last sentence: it is not a real question but a rhetorical one, for who has the attention left to answer it? Go on – there’s something new on Facebook.